From Then - Til Now!
Second Nature Online has been running for over twelve years. We are based in the small Scottish town of Dumfries and our premises are home to six staff and more products than we ever meant to stock!
We buy from our favourite suppliers in the UK but we also design and import our own ethical, eco-friendly home textiles. Our own products carry the registered Second Nature Online brand and we are also a licensed GoodWeave importer and retailer.
The business has its own website (you're on it!) but we also have shops on Amazon, Ebay and Etsy We receive around 2000 orders a month and we despatch to customers all over the world.
These days, we look like a proper grown-up company, but it wasn’t always like that! In fact, it all started - in 2008 - with the sale of a single £7.99 rug on eBay.
From then - until now! Join us on a brief history of Second Nature Online.
2008 - 2010
You might say that Second Nature Online started by accident – or maybe it was an afterthought. Whatever it was, there was certainly no intention that it would become what it is today!
Back in 2008, Karen had a full-time job with the Scottish Environment Protection Agency and she jointly ran a Fair Trade Bed and Breakfast at her home on the remote Scottish island of Islay.
Life was busy enough but, after furnishing the B&B rooms, Karen casually sold a leftover fair-trade rug for £7.99 on Ebay. A seemingly small event at the time - but one which is very much regarded as the starting point for Second Nature Online.
After that first sale, a few more surplus homewares were duly sold on Ebay – but instead of keeping the money, Karen used the takings to buy more stuff back in!
Alongside Ebay, she was soon to be found setting up stalls at local fairs. And if there were no fairs taking place, well you might have been invited to visit her dining room which had been turned into a weekend shop. Given half a chance, she would also turn other people’s dining rooms into a shop, and this led to a series of fair trade house parties.
Recycled products became a firm favourite, not least because Karen had already spent many years studying and working in the field of sustainability and recycling. Creating markets for eco-friendly products was bound to be a natural ambition.
2011 - 2012
Having tapped into so many lovely products, the Ebay shop was soon booming – but why stop there? Karen added to her markets by setting up an independent retail site and an Amazon UK store. As a result, more customers began to browse and buy from the online shops.
More sales meant more stock – and more stock needed more space! A box of stock soon became a spare room of stock …. and then two spare rooms …. and then the shed …. and the utility room …..and the garage ….. and other people’s spare rooms.
In 2011, Karen and her other half, Clayton, moved back to her home town of Dumfries and rented a 6 bedroom house with cellars. It still wasn’t enough. With pallets on the pavement, bedrooms full of stock and parcels in the hallway – something had to give.
Now before this turns into too much of a one-woman show, lets pause for a moment to introduce Clayton who is Karen's other half.
He is a full time firefighter with the Fire and Rescue Service in Dumfries but, as Karen's business started to grow, Clayton realised that his days off were about to become a thing of the past too.
And he was right!
2013 - 2014
By 2013, Karen had used up all of her own - and Clayton's - spare time! (Plus all available space...) It was time to get serious!
After 16 years with SEPA, Karen left paid employment, opened a shop in Dumfries, registered as a VAT paying business and employed two staff. After five years as a hobby business, it was time to grow up.
Second Nature Online was officially born!
Running a shop was very different to Karen’s previous job but it also gave them a base to continue growing the online stores. Progress was steady but the products they offered were still those sourced from UK importers and suppliers.
After five years, it was time to go solo and to focus on their big love - eco-friendly home textiles!
With that in mind, Karen and Clayton embarked on their first trip to India to meet producers, source some of their own products and meet the Fair Trade Forum.
2015
Following the India trip, many products were ordered but importing that first container was a nerve-wracking experience! Karen had already rented a mini warehouse, but she also found a new obsession in the form of Marine Tracker. From Mumbai to Grangemouth – the first container journeys were observed on a daily basis.
Then finally - the container doors opened on Second Nature Online own label products. With 8000 rugs to unload, it was most fortuitous that those fine firefighters from Dumfries Red Watch were off duty and able to do the job!
They've unloaded every container since then too!
With so many new products, it seemed very timely when Second Nature was invited to take a stand at the Scottish Ideal Home Show in Glasgow.
It was the perfect way to launch their new ranges and it felt like another business milestone.
An important lesson was also learned - and that is to always take a trolley with you for setting up and dismantling an event because your vehicle will undoubtedly be parked two miles away.
They didn't take a trolley......
2016 - 2017
All businesses have their own unique journey but, along with growth and success, come other life events which can change everything.
In 2015, Karen’s Dad developed sudden onset dementia and needed his family more than ever. It was no longer possible for Karen to focus on the business.
With no staff to take over operations, the shop premises had to close – but, for the online shops, all was not lost since the world of ‘outsourcing’ was about to save the day.
Around this time, Amazon had begun to expand its fulfilment service whereby sellers can store their products in an Amazon warehouse and allow Amazon staff to fulfil any customer orders - both in the UK and elsewhere in Europe.
Similarly, after some careful research, a Glasgow based logistics company (Commands) was also discovered and contracted in to help with storage and order despatch.
After mass packing and relocating of stock to Amazon and Commands, the day to day business of Second Nature Online was able to continue while Karen spent precious time with her Dad.
2018 - 2019
In 2018, the day to day business was still being largely out-sourced with everything else operating from the garage and the kitchen table (just like the old days!) - but it was time to get back to normal and to bring stock and operations back home again.
The hunt was on for new Second Nature premises!
An old town centre church came onto the market in Dumfries. This was the Former Baptist Church which was built in the 1870's and which had never been sold in all that time. Having passed through 150 years of trustees, it came into the ownership of Second Nature Online in October 2018.
With its large open plan hall, it was perfect for the job – swinging from the chaos of container deliveries to the precision of special event days!
Over the following year, the business status changed to a Limited Company and Second Nature Online became a registered trademark.
Three staff were employed in the team along with a full-time agent in India.
A visit was made to the GoodWeave offices in India and then to see some of the licensed GoodWeave producers, some of whom have gone on to become new Second Nature Online suppliers.
Around this time there also came an increasing number of requests to give talks about the business and to train other businesses on the basics of selling online.
Karen has since written various articles and been featured in others. She has even been to Number 10 as an advocate for small businesses!
Through a Scottish Government contract, Karen also began to write and deliver training to groups, and to individual companies all over Scotland.
2020
Well what can we say about the year 2020? The year the world stopped! Some of our operations continued while some had to cease.
On the plus side, the year did start well when Second Nature Online became a certified GoodWeave importer. The first GoodWeave label products were soon under production in India – but then the COVID pandemic struck. Like many businesses, the team – and its suppliers and customers – were faced with many challenges.
At a practical level, the biggest challenge was the build-up of Second Nature Online shipments in India which meant that our beloved church premises was too small to store and process the backlogged container stock!
The hunt for new premises was back on the cards. By October we had leased a shiny new industrial unit - and by the end of the year we had filled it in true Second Nature style!
The team was too small to split so we had to leave the church building behind and move into the warehouse along with the mountain of stock! We were most definitely ready to meet 2021 - however an even bigger challenge was waiting ....
2021 - 2022
Boom! With COVID starting to ease, the team had a full warehouse, fire in our bellies and we were ready to move on up. What could go wrong?
BREXIT!
Like most of Scotland, Karen voted to Remain - but alas, it was not to be. She had a feeling that leaving the EU would not be good for business, but hoped that everything would somehow sort itself out.
It didn't.
When Brexit took effect on 1st January 2021, we literally lost over half of our customers overnight. It was the beginning of some very hard times.
For a while, the surge in lockdown shopping helped to soften the blow but COVID shopping could not last forever. As sales began to fall, container prices also tripled and we began to worry.
Eventually, we turned our hand to wholesale supply and were delighted by the number of independent retailers who were interested in stocking our products. We became a Wayfair supplier too - and travelled to the big city to take part in the Scottish Trade Fair. More racking was installed and a JCB scissor lift was acquired to help us reach the heady heights we were aiming for. It became our most favourite thing!
There was just one casualty - our lovely old church became neglected and rarely used. Everything had been moved out to the warehouse and just a few empty shelves and chairs remained of what once was. This was a definite downside of the changes we had been forced to take and seeing the building so lonesome after 150 years meant we needed to do something to bring it back to life............. But what?..........
2023
They got married in it!!
After many years together, Clayton and Karen decided to get married and where better to do it than their very own church.
It was the most amazing day - an 80's theme with a touch of India in there - plus a No Gifts wedding donation which raised several thousand pounds for our nominated children's charity.
I'm sure there were other things going on with Second Nature Online in 2023 - but Karen mostly remembers this!.....😍
2024
Well the first big event of the year was Clayton retiring from the fire service after 31 years of service. This co-incided with his big birthday which both he and Cosmo enjoyed. People were worried about how Clayton would cope with so much time on his hands given that he had been in the fire service since aged 18! They needn't have worried!......
First up was a bit of time sourcing new products and then on with what we do best - unloading lorries and delighting in new products.
Unfortunately - the pinch in sales returned. A combination of cost of living, global unrest, new EU restrictions, higher material costs, increased costs and times of sea freight all started to take effect. The winds of change were sweeping over us again.
Mild panic returned but Karen was fortunate in having plenty of training contracts which helped to keep everything going. Although she had been training and advising for many years, 2024 saw a real shift of her time into this area. Ecommerce, international trade, small business advice and a hard earned post grad certificate in Digital Marketing - by the end of the year she was a rare sight in Second Nature Online.